Krusovice

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased.

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased.

Beer drinkers tend to be loyal to their brand so how do you introduce a 466-year-old beer to a new audience? You appeal to their curious side through a campaign entitled the King’s Code.

By celebrating the eccentric beginnings of the beer and its founder, through the means of a curiosity cabinet, brand engagement within the flagship stores drastically increased.

CAPABILITIES
Marketing
Web design
Branding

Targeted consumer’s purchased the beer and received scratch cards

The scratch cards came with a code, and with hopes of cracking the King's Code consumers went online and thus were introduced to Krusovice Beer and prizes were won.