Travel Oregon

Travel Oregon wanted to raise awareness of the IAAF World Athletics Championships being held in Oregon in 2021, while also driving the desire to travel the State. A two-week OOH campaign entitled "Enjoy Oregon's" targeted those travelling to the IAAF World Athletics Championships, held in London in August 2017. 

CAPABILITIES
Art Direction
Graphic Design
Typography

The Championships were held at the Queen Elizabeth Olympic Park, all major routes across rail, road and foot were targeted across East London.

As a result, the campaign reached over 1.6 million people in the capital during the London Championships.