PokerStars operates the world's most popular online poker site, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world.
PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments.
PokerStars operates the world's most popular online poker site, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world.
PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments.
PokerStars operates the world's most popular online poker sites, with more daily tournaments than anywhere else. UFC is a premium global sports brand and the largest Pay-Per-View event provider in the world.
PokerStars became UFC's first-ever "Official Poker Partner" at the end of 2018, which is a new sponsorship category for UFC. The famous red-spade will be present on the canvas of UFC's world-famous Octagon, In addition, Poker fans will see UFC branding emblazon newly relaunched poker tournaments
CAPABILITIES
Art Direction
Graphic Design
Guidelines
Digital
CAPABILITIES
Art Direction
Graphic Design
Guidelines
Digital
Pokerstars required new lockups for each of its poker games.
Starting from pencil allowed me to creatively explore different routes for each game before refining them on the Mac.
Insight from stakeholders enabled me to include elements within the designs related to the descriptions of either the game mechanics or how the games make players feel.
Starting from pencil allowed me to creatively explore different routes for each game before refining them on the Mac.
Insight from stakeholders enabled me to include elements within the designs related to the descriptions of either the game mechanics or how the games make players feel.
Digital assets were required to promote different games and tournaments across an assortment of devices. The visuals illustrate a strong partnership between Pokerstars and UFC through the usage of the ring and Pokerstars games.
Digital assets were required to promote different games and tournaments across an assortment of devices. The visuals illustrate a strong partnership between Pokerstars and UFC through the usage of the ring and Pokerstars games.
Partnership Guidelines
A partnership guideline was created to maintain a consistent style across the creative.
A partnership guideline was created to maintain a consistent style across the creative.
Selected Works
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UFC x PokerStarsMarketing & Identity
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Havana ClubLogo & Graphic Design
Visit PeruTraining Site
Rennie PackagingPackaging
ElevitPackaging