The iconic California SuperFAM, celebrated its 10th year in partnership with British Airways and American Airlines. To celebrate this occasion Visit California offered 100 lucky travel agents the opportunity to experience the very best of California.

The inspiration I gained from the itinerary and all that it had to offer, led me to give the agents snippets of what they could expect on the trip through the means of an illustrated style.

CAPABILITIES
Marketing
Illustration
Digital

The illustrated approach carried over into magazine adverts (full, half and quarter pages).

As there were multiple illustration options to choose from, it gave the ads a bespoke look and feel. The adverts stood out of the selected magazines as it didn’t follow the status quo of travel ad campaigns.

Digital Banners

Web banners and website takeovers were created to bring awareness of the Superfam event as well as allowing the agents to register their places on the trip.