MOGUL

Mogul is an online training platform, that needed an identity which enabled the brand to take on the travel training sector and thrive by standing out of the crowd.

CAPABILITIES
Identity
Branding
Web Design

The logo is inspired by the company's historical links to skiing and the Black Diamond ski slope.

I discovered that blending the letter M with a triangle was a fitting nod to the company's history. Through the application of bright colours, it is a visual metaphor for the modern, on-trend company ready to stand out.

In a world where we are constantly bombarded by different messages, a brand needs to be able to stand out.

Bright, contrasting colours in the palette enabled me to design colourful, standout business cards as well as additional stationery. Using the bold colour palette and strong typography, I designed the Mogul website to have a sleek, modern look. The aim was to create a website for the brand that would enable the user's experience to be more visually enjoyable whilst maintaining its functional and educational purpose.